What got us where we are today in our businesses, isn’t what will move us up to that next milestone. In fact the bad news is that it can lead to stagnation. Our business’ success will look like a bell curve. If more effort isn’t getting better results, we may have peaked and passed the top of the curve. Your market is like a race. Imagine you are racing your car when the engine stalls because you ran out of fuel. Pushing on the gas pedal isn’t going to move the car when the tank is empty. To continue moving we need to stop, refuel and accelerate again.
Stopping is scary- we are slowing down and our competition is passing us. The good news is that running out of fuel is normal and should be expected. It’s a sign in business that we need to change to keep growing. Maybe we need to offer a new product to our clients, or hire people to help us, or manage the team we already have with improved processes or technology. Maybe we are ready to fine tune our operations with strategic planning.
Change can be challenging so let’s expect that it will take some time and effort to see new success. Unfortunately most business owners get distracted from innovation until something goes wrong. For our business it’s like running out of gas in the middle of the racetrack away from our pit crew and fuel pump. But here’s even better news about running out fuel- it is avoidable!
Successful business owners are like Grand-Prix racers. They know when their car needs to come in for a pit stop to enable them finish the race, instead of running out of fuel. Like them, we can monitor our results and plan to refuel our business with new initiatives. We can gather the right resources and coordinate our team’s efforts. By taking these steps we can execute an effective pitstop and be back on the road quickly, poised to get better results.
With experience, entrepreneurs can speed up this refueling cycle. The stops get faster and the changes more effective each time. Visualize the bell curves- by actively improving our business regularly, we can stack up the curves so the peaks flow smoothly next to each other. Our path keeps moving upward and our company stays healthy.
You are in the driver’s seat of your business. What are you doing to prepare your team for pit stops?
If you want different results you need to take different actions.